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Fight Equipment UK

Fight Equipment UK, a longstanding client of Media Lounge, is a specialised retailer in combat sports equipment. They offer products for boxing, MMA, BJJ, and other disciplines, for both enthusiasts and professionals. With an ambition to enhance their store's online presence and performance, particularly on mobile devices, they approached us for a seamless migration to Shopify.

The Task

The mission was to transition Fight Equipment UK from Magento 2 to Shopify Plus, focusing on maintaining the existing site's features while enhancing mobile usability, product page design, and simplifying the checkout process. Key objectives included a seamless migration, enhanced mobile experience, and localised storefronts for the French and German markets.

What We Did

The project started with adapting the Shopify theme to resemble the Magento store. We refined the product page and made the checkout process more efficient. We integrated multiple Shopify native apps to enhance functionality and significantly reduce ongoing costs by minimising dependency on external development and app fees. Through staged data migrations and extensive testing, we facilitated a smooth transition for Fight Equipment UK, moving towards a more self-sufficient and cost-effective eCommerce store.

"Media Lounge are really the best web development company that we have ever dealt with. We’ve been with them for over 8 years now and they have built us 3 websites in total - Magento 1 in 2016, Magento 2 in 2018, and now in 2024 they helped us move our store to Shopify Plus."
James Neary, Director - Fight Equipment UK
increase in checkout conversion

Services Provided

  • Shopify Plus Design & Build
  • Conversion Optimisation
  • Theme editing and navigation development
  • Product page design and development
  • Data migration from Magento to Shopify
  • Integration of Shopify native apps for improved functionality
  • Setup and configuration of B2B login and pricing
  • Multilanguage & multicurrency store
  • Linnworks integration
  • Feefo integration

Transitioning from a Magento 2 store, with mobile and navigation challenges, to a streamlined Shopify Plus site. Fight Equipment UK now offers a mobile-focused store with simplified product search and a swift three-click purchase process.

FE Shopify Phone v2
Improved mobile navigation