Get In Touch

Get In Touch

01202 237370

Visit Us

Bournemouth HQ

Second Floor
8-10 Christchurch Rd


10 York Road

Enquiry Form

Alpha Laboratories

Alpha Laboratories, a leading provider of scientific and laboratory equipment, partnered with Media Lounge for a complete digital transformation of their eCommerce website. The newly transformed Magento 2 store offers a highly customised digital experience tailored for B2B customers.

The Task

The client came to us with a set of specific requirements. They needed an upgrade from their existing Magento 1 store. They also sought a seamless integration with their existing ERP and CRM systems, and needed full control over their website content through a user-friendly CMS. With a professional client base, there was a need for B2B-specific functionality. And critically, they wanted a platform that was future-proofed, able to support their growth and offer stability in the years to come.

What We Did

The new Alpha Labs Magento 2 store was designed and built to seamlessly integrate with Microsoft Dynamics 365 CRM for enhanced database and customer management as well as pricing, stock and order management. We utilised the Hyvä Magento 2 theme for improved speed and introduced Storyblok for effortless management of informational, category and product pages. A 'Quick Buy' feature was implemented on the homepage to allow B2B customers make fast, repeat purchases.

"We're immensely proud of the transformation of Alpha Labs. Leveraging the flexibility of Magento 2, and integrating it with innovative technologies like Microsoft Dynamics, Storyblok and Hyvä, we've designed an eCommerce store that offers a seamless and efficient experience for B2B customers. Our solution not only addresses the needs of today, but also aligns with Alpha Labs' future growth and aspirations.
Andy Crathorne, Managing Director
Increase in checkout conversion.

Services Provided

  • Magento 2 Store Design & Build
  • Hyvä Magento 2 Theme
  • Storyblok Integration
  • Microsoft Dynamics 365 CRM Integration
  • PayPal & Opayo Payments
  • Conversion Optimisation
  • Data Migration
  • UX and Customer Journey Optimisation
  • SEO Preservation

For the revamped Alpha Labs website, we utilised the state-of-the-art Hyvä theme for Magento 2. Recognised for its top-notch performance with modern and efficient technologies, Hyvä dramatically enhances site efficiency. This decision led to Alpha Labs' average page load time drastically dropping from 4.55 seconds to a swift 3.04 seconds, a significant improvement of 33%.

As a headless CMS, Storyblok allows Alpha Labs to easily manage and update the content on all pages, as well as various sections and specifications on product pages. This integration provided Alpha Labs with the ability to quickly adapt to changes in the market or customer needs, ensuring their website always delivered relevant and updated information. The result was a more flexible and responsive eCommerce platform.

The integration with Microsoft Dynamics 365 CRM played a pivotal role in overhauling Alpha Labs' operational processes. The CRM solution streamlined the management of their extensive product database, ensuring the Alpha Labs' team could efficiently manage their product catalogue and implement dynamic pricing strategies. The result was an improved back-end process that not only allowed for more accurate business operations but also enhanced the user experience.

Combining robust integrations with the superior performance of Hyvä on Magento 2, we delivered a fully optimised and dynamic B2B eCommerce store.

Alpha Labs Case Study - Phone Image
Empowering B2B eCommerce with Integrations