One of the contributing factors for any website when it comes to SEO performance in the current climate is user experience. When visitors enter your website, can they find what they’re looking for? Is your site easy to use? Do they instantly know where they need to go?
Although there are more important elements that are taken into consideration for most ranking algorithms such as keywords and backlink profile, having a solid site structure allows search engines to better understand your site and the content within it – and this will translate across to human users too.
The structure of a website can sometimes be overlooked, but having a well organised site can be the difference between success and failure. So how can you improve your site structure?
Firstly, build your site in a way that makes sense. Search engines collect huge amounts of data every day, so aiding crawlers in their mission to understand your site can only be a good thing. Don’t make them ‘guess’ what pages on your website are important.
Secondly, think about utilising the best navigation and sitemap possible. Having clear, straightforward site navigation should be one of the cornerstones of any website and can often be difficult to implement after launch. Take the time to consider you content, categories and products if you have any, then build a simple hierarchy based on that.
For your sitemap, make sure you have both types – HTML and XML. The more traditional HTML sitemap is designed to help visitors locate specific pages on your site, whereas the XML sitemap can be submitted to major search engines to advise them which pages you’d like to be indexed
remember that SEO is more than just content and linksTweet this now
Last, of all, remember that SEO is more than just content and links you need your entire website pulling in the right direction, so building a solid foundation is imperative in achieving your goals. Focus on understanding who your users are, what their needs are and how you can support them with simple structure and a great interface.