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What Is It That Makes People Unfollow Brands On Social Media

  • Written By Grace
  • Posted November 7, 2016
  • 2 minutes Read Time

How’s your social media campaign going? Everyone knows that getting more followers is great for brand recognition and spreading the word about your eCommerce business. As you watch the numbers grow, it’s really exciting. But what happens when things take a tumble in the other direction and people start to unfollow your Magento brand?

Let’s have a look at just a few of the reasons this can happen so that you know exactly what steps to take to avoid your Magento brand losing valuable followers.

First off, how much personality does your brand have? If you’re just sending out bland and unexciting messages that could have come from anywhere, your eCommerce customers have nothing to aspire to, nothing to own, and no big aspirational sense to commit to. You want to think about your company image and the customers you’re looking to attract, and then tailor a way of presenting yourself on social media that sends that message loud and clear. You may need to get some help with writing, to keep your image professional. It’ll be worth it to keep your followers in the long-term.

Next, how are you when people contact you with queries or complaints? Do you do your best to get back to them within 24 hours, or are you more likely to shrug it off and pretend it never happened? Ignoring eCommerce messages is a sure-fire way to lose followers. But engaging with them – yes, even the complaints – is a great way to build trust and rapport and give followers a reason to keep following. Send the right messages by responding in good time.

And here’s a third really important point. If you’re bombarding your Magento UK customers with sales promotions, campaigns, marketing emails and Twitter links to get their attention, they are likely to unfollow very quickly. No one has the time to have their head filled with your brand 24 hours a day, and you need to respect the fact that your customer base has a life too. Don’t send out too much marketing material, and make sure it’s targeted well.

We hope those thoughts help you to maintain and grow your number of social media followers.