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Ways To Use Content Marketing

  • Written By CJ
  • Posted January 27, 2014
  • 2 minutes Read Time

One thing you need to know about Google ranking for your eCommerce Magento store is that it’s all about the content. Decent content gets people visiting, engaged, coming back, trusting your brand and following your profiles. Give your Magento site some quality content and it will start to gain a life of its own. Here are just a few ideas to get you thinking about improving the content on your eCommerce site.

What about video tutorials that show how to use your product, or give instruction or advice on related themes. Prove your business to be a trustworthy source of free advice and customers are more likely to see you as the go-to brand when they’re purchasing in your area of expertise. Even tutorials demonstrating ideas and skills that seem self-evident to you can be worthwhile tools to reach out to new customers.

Why not use your FAQ section in a more creative way. You could spell out in more amusing terms what you don’t do as well as what you do. Add some fun and personality to show your customers you have more depth to your eCommerce business than just the desire to sell.

Images and photos are really important for quality content. Don’t just use cheap free images that aren’t relevant or you’ll defeat the object. But fresh, relevant, striking visual content that catches the eye and keeps the viewer on your site – that’s exactly what you want.

And show you have a wider awareness of the world and even a social conscience by engaging in threads and discussions that talk about the ethical implications and responsibilities in your product area. That will set you apart from other eCommerce sites and give you more weight.

Get content right and you’ll reap the rewards in eCommerce ranking and sales.