Small business owners like you need to raise brand awareness. There are a lot of eCommerce stores out there, and yours is a very small fish that needs a big megaphone to get noticed. How is that possible if you don’t have Bill Gates’s multi-billion dollar budget or even Richard Branson’s Cheshire cat grin? Well, believe it or not, there’s a tool you can use that has been known to create several months worth of business in just a couple of weeks, at a cost of less than £15 a day. It’s called Adwords.
Basically, whenever there’s a click, you get paid. That means when someone finally clicks on the very link they’ve searched for hours for, you get paid. And likewise, whenever they casually click out of vague interest because they’ve got nothing better to do, you still get paid.
So, how do you get Adwords making profits for your Magento business?
First, think about keywords. Not just individual words either, but a short search phrase of 2 or 3 words that potential visitors would input in order to find your Magento site.
Next, create an ad that will create increased interest. Don’t be too hasty in throwing your small-fry brand name into the headline. Instead, focus on a compelling copy.
Decide on a landing page that will take your visitor exactly to whatever it was they wanted when they searched for it. Don’t make them run around your eCommerce store looking for the thing they came in for because they won’t bother. They’ll be straight out of the virtual door and on a virtual bus to somewhere_else.com in actual milliseconds.
And integrate Adwords with analytics for some high-quality customer behaviour tracking, including a distinction between mobile and non-mobile devices so you can learn more about the behaviour of your potential Magento clients. It all helps.
Basically, if you’re serious about sales, get yourself clued up on Adwords and big up your eCommerce store.