Britain’s retailers will be full of hope and aspirations that their fortunes will be transformed after the rather tame outcome to this year’s Black Friday in terms of high street sales, with today’s Cyber Monday sales.
Of course, it wasn’t all doom and gloom as eCommerce website online sales were the big winner, with a reported 90% of people opting to shop from the comfort of their own homes.
Another one of the US imports, as with Black Friday, Cyber Monday has been estimated to realise in excess of £900m for online retailers, which would see an upsurge of almost a third compared to 2014.
The absence of midnight openings and crowded shops last Friday underlined the role of digital shopping in the multibillion-pound outlay by consumers.
Online shopping number trackers, Springboard, stated that online shopping had “stolen the show” during the Black Friday bonanza. In contrast, the analysts said that footfall across the UK for the weekend was down 9.6% on the year, as well as reporting that this year’s offers were laid out over several days, as opposed to just the date set for Black Friday.
Furthermore, data specialists, Experian, have forecasted online sales alone from the Black Friday sales to have risen to £1.07bn this year, which sees a massive hike of 32% on the event last year. If the estimations are realised then we will see the first UK online retail sales surpass £1bn in a single day, the experts revealed, while predictions for Cyber Monday sales have been set at £943m, an increase of 31% on 2014.
Online retailer Amazon reported Black Friday sales as being the busiest UK day on record with more than 7.4m items sold, which equates to around 86 per second.
The Centre for Retail Research said spending online and in-stores over the four-days was projected to clinch £3.49bn in sales.