You have started up your small eCommerce business, you have the business plans in place and have your SMART goals are all lined up. Now, it’s time to think about the branding. This is where you identify what your brand stands for, what they are going to say in the marketplace and how they interact with customers through communications.
One of the most important elements of branding is the logo design, as this is the first thing that the audience will see your brand. It needs to stand out from your competitors and appeal to your target market.
Our helpful graphic outlines the key points you need to consider when designing your brand logo. This includes keeping the logo clear and simple so that your audience understand what your brand is about and what it stands for. It is important to remember that colour can trigger certain emotions, so it is essential to pick the right colour, or combination of colours, which reflects the nature of your business. For example, a serious solicitors firm should avoid bright colours such as bright pink as this can make them appear childish. A helpful method is to look at your competitors’ logos to see where they succeed and where they fail; this will help you pick out the key points you would like to incorporate into your own logo design.
Remember, if this all becomes too much to figure out, employ a qualified graphic designer to design your logo. They will be able to advise you on what would be the best fit for your company.
If you need help designing the rest of your website, then get in touch with the team at Media Lounge today. We have worked with a range of eCommerce companies to design the best eCommerce sites for their business.
To find out more about designing your logo, we suggest reading our latest blog post:
If you would like to use our infographic, please include attribution to https://www.medialounge.co.uk/ with this graphic.