Sometimes in life, we have to make changes to make progress. In eCommerce it’s no different. The platform you’ve been using for your start-up might need updating now you’re further down the line. eCommerce business owners need to adapt as the business grows, and advancing technology means different opportunities may be more suited to your site since you last checked. So let’s look at some reasons why making a switch to a different platform might be your best bet in the coming year.
To start with, let’s state the obvious. If you’re going to go to the trouble of selecting a new platform, you’re going to want to make sure it’s a decision you can live with. You won’t want to jump ship from, say, Magento UK to Shopify for a short-term reason that you’ll end up regretting in a few months. Do your research. Part of that will be deciding which platforms have longevity. How can you tell? Find out whether your proposed new platform is one that app developers, bloggers and industry experts are giving priority to or side-lining. If you find a wealth of articles, videos and forum discussions about it, that’s probably in its favour. (Obviously not if the posts are complaining and picking up problems. D’uh.) If nothing else, you’ll want to discover online communities that can help if you ever need some hints or fixes, and this is the time to check those exist before you take the plunge.
Think about the annoying little traits of your current platform. Are they costing you valuable time and effort? For example, are there are automated services that you reckon could be done better? Check which businesses are already using the platform. If they fit your particular niche that’s a pretty good indication that you could also be happy with it.
Making a change to a new eCommerce platform might be exactly what your eCommerce store needs to take it to the next level as you upscale your business this year and prepare to enter the major leagues. Everything in business is risky, but if you do some preparation and research when you’re selecting your new platform, you could save yourself a lot of time and money.