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The Use Of Video For Brand Awareness

  • Written By CJ
  • Posted October 30, 2015
  • 2 minutes Read Time

As Media Lounge is a Magento agency you can trust when it comes to advising on helping your business succeed, you’ll be aware that we are always looking for ways to boost your company’s potential across the board. We know that having videos on your site is a great way to demonstrate your professionalism and credibility. If you make great videos, you must have some worthwhile credentials in your field, right? Certainly, the market perceives it that way. That’s why search engines will credit you higher in ranking terms for video content, above text, graphics and even sound files. Social media makes it almost effortless to share video content, taking the legwork out of making a quality message go viral.

Let’s look at some of the facts: Cisco predicts that as soon as 2019, consumer traffic will be 80% video based. That’s only 4 years away, which is a sobering thought if your eCommerce business isn’t yet progressing toward the frequent use of video clips. But if 4 years seems way off in the future, how about this year? In the second quarter of 2015, IAB reported that time spent viewing YouTube videos went up by 60%. When you think about it, everyone loves a video. We’re used to seeing people talking and having screens teaching us life lessons, so letting stories unfold and presenting eye-catching moments is an efficient way to send and receive comprehensive information quickly and memorable.

If you’re thinking that videos are only for the big businesses with massive marketing budgets or Stephen Spielberg on the board of directors, think again. Brand recognition, customer loyalty, word of mouth marketing – so many global benefits of video content could be yours if you can manage to produce even some basic interesting, amusing, informative or just plain unique, authentic and trustworthy video content.

If you have a talent for film-making or know someone who does, your creative marketing could really give a boost to your conversion rates. Alternatively, you can hire a firm to help you come up with something – maybe even just a tour of the office or a few how-to clips that consumers in your field are likely to be searching for.

Increase audience engagement and get your message out there with the help of video content because people remember films and videos. So, Carpe Diem, and make them an offer they can’t refuse.