How’s your eCommerce these days? Magento store ticking along nicely? Sales reasonable, though a boost is always welcome? How about your mCommerce? Still, need convincing that mobile sales are worth cashing in on? (Really?? Where have you been – 1982?!)
Let’s look at the figures. In 2010, online retail revenue was at about 2%. Four years later, that figure is an impressive 23%. And did you know that the total value of online transactions is about to exceed $100billion? That’s right. In eCommerce, if you want to be upwardly mobile these days you have to work on development for mobile devices. Here’s how.
It’s common sense really. If your site takes 2 minutes to load on the average smartphone, it’s not much use. Forget looking snazzy and eye-catching, you need minimal page load times and consistent availability when customers are out and about, not just when they’re enjoying full speed wifi in the comfort of their home broadband. And your site needs to be adaptive so that it won’t matter if they arrive in your eCommerce store via an iPad, a smartphone or Bluetooth into a 60-inch Plasma TV. Keep them in the buying mood, rather than hacked off for having bothered to click in your direction in the first place.
Along the same lines, make the steps to purchasing a few and as easy as possible. Where possible, include auto-complete forms so that they won’t have to be typing in too much information themselves with one finger on a small screen. If you include information about their previous searches and remember what they put in their baskets last time, so much the better. Make the path from cart to checkout a gentle downhill slope, and you may find your customer enjoys it so much they come back for more straightaway.
Shopping on a device should be as easy as shopping in store – maybe even easier. Apple, among other businesses, has developed mobile commerce formats that integrate with the in-store sales experience. You may not be Apple, but you can keep up with the mobile trends. Make sure you’re set up for mobile trading wherever your customer finds herself in the next 24 hours. If you’re not, your competitor will be.