You’ve gotta love eCommerce. How else can you shop for last minute grocery while you’re on the bus home, browse cashmere cushions while turning the door-key of your penthouse suite, or pre-order the latest Call of Duty edition while dodging the enemy in a paintball game? Mobile commerce is popular because at its best it’s easy, quick, convenient and popular to use, but as an eCommerce seller, you know that a heck of a lot of work has to go on behind the scenes to get it working that way. You need to think strategically about that.
At the heart of your mobile commerce strategy should be the goal of seamless integration of the whole package; site design, descriptions, layout, and information all need to synchronise to perfection with updated shipping rates, proactive customer recommendations, a fast response to product questions and super-fast screen loads. To back up the business and make it work, orders have to be delivered promptly, problems solved with a smile and the whole caboodle needs not to look like you’re trying too hard. Mobile commerce is maturing quickly and you need to stay on top of the trends.
There’s no time to lose in making sure your site is like a private jet – slick, quick and up there with the best. If not, your eCommerce business will soon start to look like the virtual equivalent of a rubber band powered balsa wood plane that’s hit a tree a few times. The key is to invest in key systems and tailored design so you don’t waste time or effort getting things done manually when they could be automated. Don’t make your mobile strategy an add-on, but keep it connected with the heart and soul of your business. Mobile devices need designs that adapt to the right format. Customer data needs to be used intelligently and correctly.
A watertight mobile strategy means opening the floodgates to increased sales, so think about the core of your business and tailor it for streamlined mobile accessibility.