Effective creative design is always a winner in the online market place. Shoppers are so used to professional quality visual content, they don’t even have to think about it. They know automatically what they like – what compares well with other businesses doing a great job, and what doesn’t. It may not always be the fairest comparison of businesses, but it’s how the market works. Visual quality is essential.
Adobe is a big name in this industry. Programs like Photoshop, Illustrator and InDesign are right up there when it comes to professional standards and intuitive interfaces. And these are becoming more integrated. For example, graphic designers used to have to move their work between Illustrator and Photoshop for simple tasks like cropping. But with the new 2017 updates, Illustrator now has this facility built in.
If you’ve ever tried to use a font to simulate handwriting, you’ll know the limitations. There are a few that are fairly convincing, but often they look too standardised after a while, without the mistakes and inconsistencies of normal handwriting. Calligraphr goes a step towards remedying this. You can input your own writing, together with variations, and you’ll get a useable font that really looks like you’ve written it.
And if you’re looking for a very quick and easy way to create your own font from a series of design choices, look no further than Prototypo. Play around with the available parameters until you get the look you’re after, and then the font is downloadable for Windows, Mac or Linux.
If you own a professional stylus and fancy creating professional designs from your own hand sketches, have another look at CorelDraw Graphics Suite 2017. The LiveSketch tool takes creative graphic design to another level, integrating the skill of the artist with the flexibility of the digital environment.
It’s interesting how the most powerful improvements in creative design are those that are learning to harness the human-ness of creativity with the consistency and automation of machines. It’s a trend that is set to bring the design world to life and reignite imagination in the industry.