Magento site owners, roll up, roll up. It’s time to get some good practice hints and suggestions that will help your ecommerce business find its feet and expand as we head further on into the year. Check through these pointers to see that you’re doing all you can to maximise your ecommerce performance.
First up, remember that your existing customers are really important. Make them feel loved. Keep them on board. After all, they don’t need your new snazzy marketing campaign to convince them that you’re a good bet. They’ve already seen it for themselves. Further trade from them is therefore less expensive to cultivate than from a new customer. Consider rewarding them in creative ways, say, an exclusive discount, or preferential shipping terms.
Next, what about up-selling? Is that something you do as a habit – when someone chooses a product or service, you suggest additional products they might like to try alongside? You can tell a lot from what a customer is intending to buy from your Magento site, whether it shows they’re looking for an aspirational feel-good product, or whether they need quick and practical solutions to everyday issues. What else from your range might also interest them? Up-selling is very common practice in sales. It’s another way to optimise that marketing budget of yours and get the best out of every conversion.
Now let’s think about what you have to offer on your Magento digital commerce site that’s above your products and ecommerce services. Perhaps you know a lot about your industry and could publish some informative articles on there that will add value and engage your readers. Publishing blogs and articles is a great way to tighten up on your SEO performance, and it’s also a good way to enhance your reputation as an industry expert. Given the choice of buying a product from a site with no added information and one that seems to know what its talking about, why wouldn’t you choose the one that really seems to know what it’s talking about.
These basic ecommerce marketing strategies are low cost or free and could bring in extra sales revenue, as well as great word of mouth promotion. That’s something you can’t put a price on.