Over the last few years, the use of social media has gone from strength to strength and is now one of the most powerful forms of digital marketing around for brands and businesses.
It has proven to be a very cost-effective way for promotion and advertising in a new but very personal way, so much so that businesses are doubling their Social Media Marketing (SMM) budgets during the next five years.
Businesses are jumping on the social media bandwagon but many of them are not properly planning the effectiveness and the impact of Social Media Marketing. There are both pros and cons when using social media as marketing strategies and today we will go through what’s it is about SMM that has its perks and what has it’s downfalls.
Low Cost – One of the best advantages of SMM over other digital marketing channels is that it’s considerably lower in cost which makes it appealing for businesses. The most popular social media networks around are free to join as well as the tools for interacting with other users are also free.
Social Media Caters to a Big Audience – SMM over traditional media marketing will cater to a much larger audience. Using media such as Newspapers, TV and Magazines will only reach a certain amount whereas SMM has the potential of reaching out to an extremely large audience from around the globe. This big audience is the main reason why 92% of digital marketers highlighted generating more exposure for their brands or business with their use of SMM.
Social Media is Very Fast – If you have something you want to promote you can rely on the power of social media for fast action and fast results. You are able to synchronise your website with your social networks.
Great for Customer Service – Many customers spend time on social media channels and if they have something they wish to say to a brand or a company, they would more than likely go through their social media pages. Social media provides interaction on a more personal basis which for a customer’s point of you is what they would prefer.
Yes, there are a lot more pros when using social media for your marketing and we highly recommend it for your business. However, be careful – there some cons to using SMM that you should be aware of.
Time-Consuming – 64% of digital marketers spend at least 6 hours on Social Media Marketing. This can be relatively time-consuming for many business owners who wish to get a result from their SMM efforts. The issue is however if not done correctly, all your SMM efforts and time spent on these will deliver totally useless results.
Social Media Generated Negative Users – One of the main issues with Social Media is that it attracts all sorts of people, even unfortunately negative and malicious ones. These negative elements can include spammers, scammers, trolls that are out to harm online reputations.
Social Media Marketing Make you Lose Control – Whenever you publish anything online it has the potential to go viral. This, of course, can prove beneficial but on the other hand, you have no control what happens to that content the moment you press the publish button. There are a lot of negative and malicious elements online. They can use your material to criticise you or spread erroneous information that could damage your online reputation.
Based on these factors SMM does deliver some tangible and favourable results for your business. It is just a matter of doing the right things and sticking to the best practices. Otherwise, you’ll end up with opposite results for your SMM efforts that may do more harm for business than good.