Here at Media Lounge we love working with people who have as much passion and enthusiasm for their company as we do for creating great eCommerce websites, so when we were approached to design an entirely new store for My Doll Best Friend we couldn’t have been more excited to get stuck in!
The direction taken for the site design was to create a clean and elegant, user-friendly environment which allows visitors to easily navigate through the large range of stock that My Doll Best Friend has to offer. The Media Lounge design team created a beautiful and practical site that allows the fabulous product photography to take centre stage.
This new store takes advantage of the Magento 2 platform, offering an intuitive and simple administration panel for the business and some fantastic features for the customers.
As with all Media Lounge design projects, the homepage has been created with the target audience firmly in mind. Using a beautiful graphical grid, the user can easily view the latest edition of the company magazine, see the latest arrivals, view current trends and enter competitions. The homepage displays the newest images from the My Doll Best Friend Instagram feed alongside an integrated live shopping feed “My Doll Live”, where users can see in real time what items are being viewed by other shoppers. We have also included a live ‘Reviews’ integrations which highlights the trustworthy nature of the business and also links to 296 reviews of the brand. Having these unique features makes for a submersive experience where users can surround themselves with the latest news from the doll community.
With such a large array of stock available, creating an easy to use site navigation was essential. Our team designed a top menu bar that links to all categories and subcategories available across the entire site without complicating or cluttering the homepage. This has made browsing products smooth and effortless for all site users. Other new features include the introduction to purchasing online gift cards and a forum/journal section in which users can communicate with one another about all things doll related.
One other feature of the My Doll Best Friend store is the new, streamlined checkout process that Media Lounge has developed in partnership with the OneStepCheckout team. Its simplistic design and transparent layout across one single page eliminate any purchasing barriers avoiding cart abandonment and makes for a simple, signposted user-friendly experience.
My Doll Best Friend are striving to be the most rewarding place to buy and share experiences of dolls and doll accessories on the internet and we’re happy to be contributing to making this dream a reality.