If your business hosts events like conferences, workshops or networking socials, you should be utilising them as a key part of your content creation strategy.
Any event can be a great source of detailed, shareable content for your online profile when treated correctly. The most challenging aspect of all this for you is creating the content in a way that is both meaningful and effective.
With that in mind, we’ve highlighted 3 different approaches you can take to creating evergreen content from your events.
It’s been well documented over the last couple of years that video content is growing steadily in popularity across almost all industries. Videos allow people to engage with your brand on a whole new level, whilst you can also use it to showcase your brand’s personality and culture.
Developing content for video can be tough though, but this is where your events come in – both on the day and after it has finished.
Without a doubt, going ‘live’ on Facebook, Snapchat or Periscope is one of the most popular ways to connect with your audience right now. Facebook Live in particular is a great example of keeping your content evergreen as it allows you to save the video for use later, whereas the ‘live’ options on Instagram and Snapchat only last for 24 hours and then vanish completely.
If you feel really confident with this medium, take all your live videos and turn them into an event vlog. This is a great way of showing your audience what goes into the event behind the scenes and ultimately increase engagement.
Poll your attendees
Sometimes it’s easy to overlook the fact that your event is actually bringing your audience to you, all in one place. So why not take advantage of this?
Get a live poll going as part of your event to not only provide you with topic ideas for your content, but also for optimising your brand’s overall marketing message.
People love to give their opinion, so make your poll attractive and engaging. Ask multiple choice questions on a range of topics to suit everyone – maybe pull all your questions together and present them directly as part of your session via Powerpoint or Google Slides.
If you don’t think polls are right for your event, you can still get the information you need via Q&A sessions at the end of your event. Listen to your audience, hear what their pain points are and tailor your future strategy accordingly.
The best part of any high quality event is the fact that you won’t be the only one creating content about it – your guests will too.
Regardless of how big your audience is, it’s likely that each person attending your event will have their own social media profiles and they’ll be keen to share the most interesting elements of the day with their followers.
This presents a fantastic opportunity for you to promote your event while it’s happening, as well as giving you some collateral for ongoing marketing in the future. Also, don’t just look at what is being posted but who is posting it – key influencers, bloggers and industry authority figures can boost your audience with their activity at your event.
The best way to handle this huge influx of content? Gather it all together, isolating it if you will, and share it directly with your target audience. Doing this will provide others the opportunity to see what they have missed out on and also inspire social sharing. Don’t forget to encourage the use of your own social hashtag to gain even more online momentum – our one is #medialoungelife!