When it comes to retaining customers and building loyalty in eCommerce, the biggest names in the industry are usually ahead of the curve.
In this instance, Magento have been working away behind the scenes and recently partnered with YouGov to investigate which key strategies are having the biggest influence on customer retention these days, specifically how customers are choosing to spend their hard-earned money in Europe, Africa and the Middle East.
Would you believe us if we told you price was NOT the biggest factor for driving repeat custom? Or that 1 in 4 customers will abandon their basket if free returns are NOT offered as standard?
Our team found the information in the infographic below incredibly insightful, and it’s fair to say there are a few more surprises in there as well. Take a look for yourself!
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