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How To Use Tumblr To Build Your Audience

  • Written By Javier
  • Posted October 10, 2013
  • 2 minutes Read Time

Have you had a look at Tumblr recently? It’s among the top 15 sites in the US and back in May 2013 it got a massive 5.5 billion page views – that’s 5.5 billion in one month! Currently, around 132 million blogs are hosted on this up and coming social platform. With these figures, you can see why when you’re marketing your eCommerce site, it could be exactly what you’re looking for.

Because it lets you post images, video, sound, microblogs and links to other sites, Tumblr is a bit of an SEO magnet. With so much sharing and traffic, it’s exactly what search engines like to see. You don’t have to create long and wordy blogs either. A 250-word blog is fine when that’s all you have to say. Tumblr is great for building online communities where people are eager to respond and interact. Plus it’s free to use – a definite bonus in Magento business terms!

Remember to interact with other Tumblr blogs in your niche. ‘Like’ other people’s posts, follow influential movers and shakers in your industry, and don’t forget to say thanks and reciprocate if someone is kind enough to leave some feedback, whether positive or negative. Of course, if the feedback isn’t so positive, you’ll want to show the world you can be polite and patient, rather than reactionary. It will speak volumes to your eCommerce site visitors when you show you have room for a range of opinions and can accept critique where appropriate.

When you’re using Tumblr to promote your business It’s important that the material you post is worth posting. Make the content compelling and unique, and make sure you’ve spelt everything perfectly. Images with faces are statistically more likely to encourage people to follow, so if you can bear to put a snapshot of yourself online, it might be worth it to show there is an actual human being behind the blog.

Test out those impressive stats. Try Tumblr and see if business booms.