It’s 2017 and eCommerce store development has never been so important. That’s why Magento has been gearing up to ensure the platform can cope with your business requirements and deal with ever greater volumes of traffic with improved efficiency.
Well, if you like Magento – and let’s face it, who doesn’t – Magento 2 has some upgrades that are sure to get you interested. Let’s consider a few of them.
Customisation of development architecture is much more flexible with Magento 2, which means you can make your online store your own, more like you can with a physical store. Third party solutions that are developed for your personal eCommerce needs should be able to integrate with the platform you’re using.
With Magento 2, this can happen easily. This is the direction eCommerce software needs to be heading in, and Magento 2 is leading the way.
With Magento 2 the whole shopping experience is improved for customers so that they can interact with products through high-res videos. A much easier check out experience is also available now, which avoids you having to collect unnecessary data or add in extra steps that might put customers off making the purchase. A faster check out should lead to higher conversion rates, which is always good for business.
In a world where a good business can suddenly become a storming business overnight, with high volume traffic and a place among the big names, seamless scalability is crucial. Magento 2 maintains high performance even as your customer numbers increase, which means you don’t have to be afraid of pushing for business growth.
What all this really means is that you as a Magento eCommerce retailer can focus on your business and let the online store function just as it needs to. It’s the powerful interface between you and your customers, and just like the lighting in a top West End show, when its really doing its job, they’re not looking at it, they’ll be looking at you.
So set out your campaign goals, revitalise this year’s business objectives, and let Magento 2 handle the heavy work. If you need some assistance in rolling this out, we’re always here to help.