When you’re setting up an eCommerce store, it’s important to make the right decision about which platform to use. If you just go for the one with the cheapest setup costs, and that’s most straightforward for a beginner or the one with the most attractive default templates, you could be missing a trick, losing out on business opportunities and storing up expensive upgrade requirements in the near future. Sounds like how you were thinking? You’d better read on before you take the plunge.
Start by asking yourself about the goals and strategies you have for your business. What are you hoping to achieve with the platform? Will it support the efforts and project management of your sales and marketing teams? How user-friendly does it need to be for the masses of potential Magento customers you’re expecting to flood in?
While you’re thinking, remember this golden rule: when you’re deciding between one eCommerce platform and another, make sure you’re not just weighing up today’s needs. With the fast-moving pace of technology and the marketplace, you’ll want to future-proof your choices to avoid expensive patch-up jobs over the next few months as the business grows. Make sure it’s scalable so that you can keep the focus on maximising business growth, rather than dreading your success getting too big for the boots (platform) you selected.
What about open source? There was a time when open source solutions had a bad press. No one liked the bugs and system hang, and the days when you needed a dedicated IT team just to stay on top of problem-solving the glitches. However, nowadays it’s a different story. Open source software benefits from enormous communities of seriously talented developers with a collaborative approach that means you’ll find plug-ins and workarounds for everything you might need. Customisable solutions are important too since it’s rare if not impossible to have a platform that works for both your SEO and your conversions right out of the box.
Whatever you choose, get the help you need to tailor and maintain your eCommerce platform – experts like us, who can make the online presence work like magic while you work on building your business.