Experts have predicted that this year’s Black Friday, taking place on November 27th in the UK
, is set to break all previous records, according to digital consultancy Salmon, who have predicted that 2015 will see online sales exceed the £1 billion mark in a first for the United Kingdom.
In the last 5 years since Amazon established Black Friday in Britain, retailers the length and breadth of Britain have been promoting the manic day dedicated to shopping. Supported by a huge amount of press coverage and, according to a prediction released by Salmon, eCommerce businesses are set to see their online orders on Black Friday this year grow even more so – up 17.6% in comparison to 2014, resulting in a £150 million sales elevation along with £1 billion in online sales.
Salmon claims that the record-breaking £1 billion in online sales “will be driven by the growth of online shopping generally, alongside an increased awareness of Black Friday and the deals available. We also expect demand to surge before Friday 27th November with shoppers increasingly savvy to retailers listing sale items”.
In what is certainly a firm fixture in the calendar for British retailers and consumers, researchers from eDigitalResearch analysed data from 6,000 UK shoppers and found that as many as four times more shoppers than in 2014 declared their intent to buy during this year’s Black Friday.
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