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The Benefits Of A Responsive eCommerce Site

  • Written By Livie
  • Posted May 23, 2013
  • 2 minutes Read Time

Responsive websites is a web design approach aimed at crafting sites to provide an optimal viewing experience, which creates easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (from desktop computer monitors to mobile phones).

With so many devices, each varying in display size and capacity it’s possible you can lose customers due to the site not being optimised to work on anything other than a desktop computer. Viewing an eCommerce or WordPress website on a mobile device can be quite difficult if it is not responsive. I’m sure you have been frustrated by being on your mobile device and having to zoom in and out to click buttons or read the text.

At Media Lounge we offer a single website design which is programmed to be responsive to all devices that automatically detects the size of the display and adjusts the size of its contents to use the entire display size, making it easy and simple for a user to navigate your site. But the benefits don’t stop there.

There is a lot of time saved in switching to responsive websites as you do not have to design for each device. A single web design template can serve all the devices people may use to visit your Magento site. Time is saved in updating the contents as well. In responsive websites, there is no question of updating a different page for each platform, you’re updating the same eCommerce site every time, it just looks different depending what you use to view it.

Responsive websites are still in their infancy but they are being adopted quickly. There is a huge chance that your competitors haven’t implemented a mobile solution yet, they might not of even know they need one. Use this to your advantage – make it a selling point on your eCommerce store and soon, you can outshine them easily in customer attraction.