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All There Is To Know About Magento 2.0 In Regards To SEO

  • Written By Livie
  • Posted July 8, 2016
  • 2 minutes Read Time

So, the big question. Should you move your eCommerce store to Magento 2.0 yet? Maybe you’re very happy with the Magento 1 platform. Well it’s true, you still have some time to wait before the move is crucial. Magento 1 is still going to be supported for a while. But at some stage it’ll become a factor, so here’s a quick SEO summary of Magento 2.0 to help you choose the right moment for your Magento eCommerce business.

Well, for a start, Magento 2.0 is faster, slicker and built for upscaling. It’s due to get a regular update (4 times a year) so you’ll be armed with cutting-edge eCommerce technology that grows with your business. Magento’s many powerful templates may mean complex customisation isn’t an issue for you, in which case transferring to Magento 2.0 should be simple. However, if your site is heavily customised, you’d better plan ahead to avoid too much potential disruption to services. If your site is using popular extensions, you’ll probably have no problem transferring these to 2.0. However, you might have to start over if you have a homemade extension.

Users of Magento Enterprise already fortunate enough to have support already in place. Magento Community users depend on the open-source community to deal with any hiccups they might experience. Fortunately, Magento 2.0 is more efficient and designed to optimise your site for faster page loads and better performance. You can expect fewer conflicts with JavaScript, and Magento 2.0 uses the power and clarity of HTML5. All good things to look forward to.

Want increased security for your data? Magento 2.0 gives you that. The new accessible file structure in Magento 2.0 allows web developers the chance to optimise layouts cleanly and clearly, with each module separated into a different directory. The new checkout experience is faster too, with customers able to bypass the need to enter a separate billing address where possible and a bar to show the progress through the payment journey. There are also extra options for testing pages, which allows you more scope for tuning things up before your changes go live.