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AI Can Help Retailers Deliver Highly Personalised Experiences

  • Written By Ali
  • Posted October 13, 2017
  • 2 minutes Read Time

If you’re selling online, you might not even have realised the extent to which AI is probably already an everyday part of your working life. Improvements in technology mean that AI has smoothed the whole experience of online shopping both for the eCommerce retailer and the consumer

Think about it. In the busy marketplace, the retailer in every eCommerce developer’s sights is of course Amazon. There’s a company with a market share everyone would like a piece of. It’s not easy to get in there though, with such an experienced and streamlined competitor doing its thing. But one-way retailers can get up to speed and be a bit more like Amazon, is to cultivate shopping experiences that have a highly personal feel. That’s where AI comes in.

With the help of AI, you can mimic what the major online retailers are doing, by offering specific products to your customers, based on the information you’ve discovered about them. The stats show that an increase of up to 10% is achievable by using AI approaches that personalise the shopping experience. 

It’s definitely time you were optimising your website to work across apps and mobile devices so that customers feel recognised immediately when they arrive, and with any products already picked right there in the shopping cart still there waiting for them. This conveys more of that reassuring sense of interacting with a real-life person in a real life shop.

So why wouldn’t everybody be using AI to sell online? Why aren’t all eCommerce developers jumping on the bandwagon? One major reason is that behind the scenes, especially with many small businesses, the organisation of the stock and site isn’t optimised to handle the amount of data required quickly and efficiently. A large amount of information needs to be stored, organised and handled for this approach to work well. For some businesses, this hasn’t been seen as a major issue until now.

But the great news is that even if you’re not in a position to integrate an AI approach in-house yet, third party AI startup businesses are available to do that job for you. It’s well worth considering whether this might be a cost-effective next step for your eCommerce business. If you need any help or advice, contact us.